Versace

CAMPAIGN OBJECTIVE
Promote an exclusive offer of Versus by Versace Watches in 16 stores in Italy.

STRATEGY DEPLOYED
Multi-local, Geo-targeted DCO campaign to encourage people to download a voucher to have access to the special offer.

Creation of a dedicated landing page that would direct traffic/users to an individual store based on their specifc location within the engagment zones.

TARGET AREA
Specific Engagement zones around the 16 stores.