DIOR

CAMPAIGN OBJECTIVE
Promote the opening of the new Maison Christian Dior’s boutique.

STRATEGY DEPLOYED
Hyperlocal DCO campaign to encourage people to locate the boutique inside the airport.
Creation of a dedicated landing page, declined in 3 different languages according to the browser language to drive in-store traffic.

DATE
From 2017 November 25th to December 09th.

TARGET AREA
Inside Doha airport in Qatar.