BOCONCEPT

CAMPAIGN OBJECTIVE
Promote the 25th anniversary of the brand in all stores’ catchment areas to boost awareness and drive in-store traffic.

STRATEGY DEPLOYED
Multi-local, Geo-targeted DCO campaign to encourage web users to enjoy the special offer in the nearest store.

DATE
From 2017 September 14th to October 21st

TARGET AREA
Specific catchment areas around the 32 stores.