Promote an exclusive offer of Versus by Versace Watches in 16 stores in Italy.
Multi-local, Geo-targeted DCO campaign to encourage people to download a voucher to have access to the special offer.
Creation of a dedicated landing page that would direct traffic/users to an individual store based on their specifc location within the engagment zones.
From 2017 November 27th to December 12th
Specific Engagement zones around the 16 stores.