COTY – MARC JACOBS

 

CONTEXT
Promote Daisy perfume and boost the sales in the duty free areas of 8 airports.

STRATEGY
Create a unique precise polygonal target area, in order to Geo-target a relevant cut-out of the airports compared to a POI method or a radius method.

Adaptation of the advertising language depending on the targeted device. (Chinese, Thai, English)

Use of a scoring system, ensuring that the targets are users having access to the duty-free areas.

DATE
From June 06th to August 12th 2017

BROADCAST AREA
New York, Los Angeles, Manchester, London Heathrow & Gatwick, Bangkok, Singapore and Sydney airports.