HARLEY-DAVIDSON

CAMPAIGN OBJECTIVE
Promote an exclusive offer of Versus by Versace Watches in 16 stores in Italy.

STRATEGY EDPLOYED
Multi-local, Geo-targeted DCO campaign to encourage people to download a voucher to have access to the special offer.

Creation of a dedicated landing page that would direct traffic/users to an individual store based on their specifc location within the engagment zones.

DATE
From 2017 November 27th to December 12th

TARGET AREA
Specific Engagement zones around the 16 stores.